Dentists can take PPC lessons from small businesses that are targeting their customers with paid ads. A dental clinic is like a small healthcare business and like others, it can also take advantage of the PPC ads.
Running pay-per-click ad campaigns is a great way to remain the search. You can argue that it isn’t a cost-effective way but you’ll agree that it is the quickest way to get found in Google searches. Unlike SEO, it won’t make you wait for a long time to get visibility.
PPC ads are placed in search result pages under an auction-based program. In other words, you can buy space on high traffic pages and place your ads on that space. Also, you can boost the target power of your ads by geo-targeting that allows targeting visitors from a specific area and in a specific day and time.
You could have the best dental clinic in the area but you won’t get patients until you are visible to them. People concerned about dental health are searching dentists on the web and those with the immediate need of dental care are searching dental clinics on their mobiles. Patients visit the dentist that is available; that they can find and that respond to their calls.
Here’re the three reasons for using PPC campaigns for promotion of your dental service:
1. Brand building
With PPC campaigns, you will use more search engine space than SEO. And if your SEO rankings are high, your PPC campaigns would aid in brand building in the long run. Search ranking isn’t directly dependent on paid ads but studies show that running PPC campaigns alongside good SEO ranking help in building brands. The studies put the figure of brand awareness by PPC at 63%.
People have a strong connection with advertisements than search results. For example, a patient that finds your ads on every dental service from cleaning to root canal will rely more on your name than others.
2. Quick lead generation
It is something you won’t want to miss. You create a campaign and make it live and as soon as the campaign starts, your ads start figuring in the targeted searches. There is no waiting for the results because you are paying for the traffic that comes from the ads. Also, you are allowed to further customize your ads to get targeted traffic. The customization would help in keeping a tab over ad spending and getting maximum return on the investment.
There are many ways in which you can drive traffic through paid ads. For example, you can use a testimonial page to convince the visitors to take your services; visitors can be asked to fill a contact form to leave their details for future communication and also you can show a video tutorial to educate the patients about your dental services.
3. Phone traffic
Google reports that approximately 80% of mobile searches result in the offline purchase; 52% of visitors coming from mobile ads choose to call the advertisers and 10% of mobile users click on the ads that contain mobile numbers.
Phone traffic has an advantage that is it is free of cost. If a visitor calls your dental clinic, you won’t have to pay for that call. It is free. You can promote your PPC using the phone number and encourage the viewers to call your clinic during office hours instead of going through the PPC way that will cost you a price.
Conclusion
The above discussion shows that dentists that aren’t using PPC campaigns are losing business to others that are visible to potential patients. There is nothing to fear from PPC because there are plenty of ways to save money while running PPC campaigns successfully.
Google quality score reduces cost while increasing visibility; and extensions allow targeting potential customers to get maximum return on ad spending and phone leads are totally free. The only thing you need is to set things right for which you can hire an experienced PPC manager that will take care of your PPC campaigns and leave you free to attend to the patients sent by PPC ads.
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