The Wi-Fi as a Service Market size to grow from USD 4.0 billion in 2021 to USD 10.1 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 20.1% during the forecast period. The presence of various key players in the ecosystem has led to competitive and diverse market. The rise of cloud computing has been one of the significant transformations since the launch of the internet. The developed countries are witnessing large-scale deployments of smart home security and other vehicle infotainment devices. These smart devices require to be connected to the internet and other devices through homogeneous or heterogeneous networks. Wi-Fi makes the integration and interconnection between devices easy and simplified.
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The WLAN controller segment to record the highest market share during the forecast period
In the Wi-Fi as a Service Market by Solutions, WLAN Controller segment is expected to hold the larger market size in 2026. WLAN controllers network security and next-generation hotspots for Small Office/Home Office (SOHO). These controllers offer different deployment options based on the requirements of clients, along with reducing operational costs. The rising number of Wi-Fi deployments, especially in the retail and travel and hospitality verticals, would drive the growth of the WLAN controller segment of the WaaS market.
The Managed Service segment to record the highest market share during the forecast period
In the Wi-Fi as a Service Market by Service, Managed Service segment is expected to hold the larger market size in 2026. The growing demand for cloud-based managed services and increasing requirement for improved connectivity among enterprises is leading to the growth of the WaaS market globally.
Managed services offer services to monitor and manage hardware devices and manage networks availability and performance. They also ensure smooth operations and security of networks, thereby increasing the adoption of managed services
Small and Medium Enterprises are expected to hold a larger market share during the forecast period
By Organisation size, Small and Medium Enterprises are expected to hold the largest market size. Maximum productivity and reduced operational costs are the crucial factors to accelerate the adoption of WaaS for Small and Medium Enterprises as they have limited budgets. Demand for WaaS from Small and Medium enterprises operating in retail, education, travel and hospitality, and healthcare and life sciences verticals is increasing globally. Wi-Fi services has enabled SMEs to access fast, reliable, and secure networking performance without the requirement for the installation or management of cable-based connectivity in their premises, which leads to the growth of the market.
Service Providers segment expected to have a higher growth rate during the forecast period
By End Users, Service Providers segment is expected to lead the market during the forecast period. The increasing demand for bandwidth from consumers and growth of internet consumption is expected to drive the growth of the WaaS model among ISPs. Telecos are adopting wireless infrastructure to boost connectivity and enable customers to connect with their network seamlessly. The telecom operators are the major revenue share contributors in the WaaS market. They have an existing enterprise customer base and have decades of experience managing network infrastructure. Followed by the telecom operators, ISPs hold a significant market share in the WaaS market.
Asia Pacific to hold the largest market size during the forecast period
Asia Pacific is expected to hold the largest market size in the global Wi-Fi as a Service market during the forecast period. Asia Pacific has witnessed significant growth in the adoption of Wi-Fi services, and it leads the market in terms of market share. High investments in developing new technologies, such as Wi-Fi and the cloud, lower density of base stations in developing countries compared to developed countries, and increasing digitalization in this region would drive the growth of Wi-Fi as a Service market.
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Unique Features in the Wi-Fi as a Service Market
WaaS eliminates the need for on-site IT expertise to manage the network. Everything is handled through a cloud-based interface, allowing for remote monitoring, configuration, and troubleshooting. This translates to significant cost savings and improved efficiency for businesses.
WaaS solutions are easily scalable to meet the changing needs of a business. As the number of users or devices on the network grows, additional access points can be readily added without a complex and expensive overhaul of the entire system.
WaaS providers offer a high level of security features, including intrusion detection, guest network access control, and encryption. This is especially important for businesses that handle sensitive data.
WaaS providers offer valuable insights into network usage and performance. This data can be used to identify and troubleshoot problems, optimize network performance, and improve user experience.
Overall, WaaS offers a more flexible, scalable, and secure way to manage Wi-Fi networks. These unique features make it an attractive option for businesses of all sizes.
Major Highlights of the Wi-Fi as a Service Market
Several factors are fueling market growth, including the rising number of smartphones and connected devices, the growing popularity of Bring Your Own Device (BYOD) policies in workplaces, and the increasing need for high-speed and reliable internet connectivity, particularly for smart homes and Internet of Things (IoT) applications.
WaaS offers a subscription-based model, eliminating the upfront costs of purchasing and maintaining Wi-Fi infrastructure. This makes it an attractive option for businesses, especially small and medium-sized enterprises (SMEs), that may not have the budget for traditional Wi-Fi setups.
With growing security concerns, businesses are increasingly looking for secure Wi-Fi solutions. WaaS providers offer robust security features like intrusion detection and guest network access control, making them a preferred choice.
Government initiatives for smart city development are driving the need for widespread and reliable Wi-Fi access in public spaces. WaaS provides a cost-effective and scalable solution for meeting these demands.
Overall, the WaaS market is thriving due to its ability to deliver secure, scalable, and cost-effective Wi-Fi solutions that cater to the growing demand for seamless connectivity in today’s digital landscape.
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Top Companies in the Wi-Fi as a Service Market
The report covers the competitive landscape and profiling of the major players, namely Cisco(US), Huawei (China), CommScope Inc. (US), Aruba – a Hewlett Packard Enterprise Company (US), Extreme Networks (US), Singtel (Singapore), Rogers Communication (Canada), ADTRAN (US), Tata Communications (India), Axians (France), Fortinet (US), Juniper Networks (US), Alcatel-Lucent Enterprise (France), Telstra (Australia), Viasat (US), iPass (US), Arista (US), Ubiquiti (US), 4ipnet (Taiwan), Allied Telesis (Japan), LANCOM Systems (Germany), D-Link (Taiwan), Ruijie Networks (China), Datto (US), Superloop (Australia), Cambium Networks (US), Redway Networks (Buckinghamshire), Cucumber Tony (UK), Tanaza (Milano), and Edgecore (Taiwan). These companies have adopted various strategies such as acquisitions, expansions, new product launches, and product enhancements, partnerships, agreements, and collaborations to cater to the growing demand for WaaS across the globe as well as to strengthen their position in the market. These strategies have also been tracked and mentioned in the report.
Cisco specializes in Internet Protocol (IP)-based products and services, which specifically cater to the Information and Communication Technology (ICT) industry. It is among the top Wi-Fi as a Service (WaaS) providers across the globe due to its constant investments in R&D activities for the development of high-quality products and services. It also offers technical support and advanced services. The company caters to the requirements of large enterprises, commercial businesses, service providers, and consumers. Ciscos wireless portfolio helps to manage the growing number of connected wireless devices. From the IoT to the ever-growing application inventory, Cisco wireless networks offer always-on solutions. The company offers end-to-end Wi-Fi products, such as APs, controllers, and management solutions, to SMEs and large enterprises. It operates its Wi-Fi business with two segments: Aironet (on-premises) and Meraki (cloud). Recently, it rolled-out new Wi-Fi 6 offerings with Catalyst 9100 series Aps.
Huawei offers its products and services to the technology market. It specializes in carrier networks, enterprise solutions, and consumer services. Huawei caters to the telecom, government, transportation, finance, healthcare, and energy sectors. The company offers strong Wi-Fi product offerings that include indoor and outdoor APs, controllers, and related accessories, such as antennas, coaxial connectors, RF signal couplers, combiners, power splitters, and power adapters. It leverages the smart antenna technology to channelize radio signals in dense and wide areas. Its Wi-Fi offerings cater to small, medium, and large corporate offices, public venues, and high-density areas. It also combines Wi-Fi and IoT technologies to power next-generation enterprise networks. Huawei has launched a new product called AirEngine that supports the Wi-Fi 6 standard. Since its launch, AirEngine is commercialized across countries such as Spain, Italy, Switzerland, Belgium, South Africa, China, and India. Huawei offers an access controller for large enterprises, SMEs, school campuses, and public venues. Its AC6805 controller manages up to 6,000 APs with 40Gbits/s speed.
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