The global transparent display market size was USD 1.26 Billion in 2021 and is expected to register a revenue CAGR of 45.0% during the forecast period, according to the latest analysis by Emergen Research. Market revenue growth is primarily driven by rising demand for LCD-based transparent displays in consumer electronics and rising advancements in smart switchable displays. Smart glass exhibits light transmission that alters its properties when heat, voltage, and light are applied.
It also has the ability to switch between transparent and opaque and is used in marketing and advertising industries. Smart glass display functions as a projection screen when it is opaque and also provides a clear view into the store when it is transparent. It is also ideal to maintain privacy in homes such as in bedrooms and bathrooms as well as in other settings such as hospitals.
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The global Transparent Display Market report provides a comprehensive study of the dynamic driving and restraining factors, major challenges, and lucrative opportunities. Moreover, the study covers a SWOT analysis that aids in recognizing the restraining and driving factors in the market. Furthermore, the report outlines market segmentation and growth analysis of the top 10 market players that are currently active in the industry. The drivers and opportunities help in grasping the dynamic market trends and how market players can leverage such trends.
Major Players/Manufacturers profiled in the report are:
Apple Inc., Copyright Crystal Display Systems Ltd., LG Electronics, Panasonic Holdings Corporation, Verizon, AT&T Intellectual Property, Sierra Wireless, Universal Display, Sharp NEC Display Solutions, Ltd., Hangzhou Hikvision Digital Technology Co., Ltd., and ATrack Technology Inc.
The report further studies the key companies operating in the industry and their company profiles, product portfolio, expansion strategies, and strategic alliances such as mergers and acquisitions, collaborations, and joint ventures, among others. It also offers insights into their market reach and global position, along with highlights about their achievements and financial standings.
Some Key Highlights
- The aerospace segment is expected to register a steady revenue CAGR owing to rising applications of transparent displays for heads-up screens. Heads-Up Displays (HUD) keep pilot’s eyes focused around them without moving the pilot’s head from an upright position. HUD various real-time data are relevant to an aircraft’s operations. However, according to Federal Aviation Administration (FAA) regulations HUD must show airspeed, altitude, heading, and horizon line, among others.
- The OLED segment is expected to register a rapid revenue CAGR owing to various benefits and being more transparent than conventional LCD technology. Organic Light-Emitting Diode (OLED) does not need a backlight source to reflect and create an image. Transparent OLED screens are self-emissive as they are made up of pixels.
- The North America market accounted for second-largest revenue share in 2021. This is attributed to rising investments in research activities for developing advanced technologies to use transparent OLED panels in subways, metros, and tourist buses to enhance safety and experience. Rising demand for cutting-edge corporate display solutions to create next-generation working experiences is also contributing to revenue growth of the market in the region.
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Emergen Research has segmented the global transparent display market based on technology, offerings, product, end-use, and region:
- Technology Outlook (Revenue, USD Billion; 2019–2030)
- OLED
- LCD
- Others
- Offerings Outlook (Revenue, USD Billion; 2019–2030)
- Hardware
- 1. Control Unit
- 2. Display Unit
- 3. Transceiver
- 4. Bluetooth
- 5. Others
- Software
- Services
- 1. Consulting
- 2. Integration & Deployment
- 3. Training & Maintenance
- Product Outlook (Revenue, USD Billion; 2019–2030)
- Smart Appliances
- Head-Up Displays (HUD)
- Digital Signage
- Others
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Research Methodology
Using secondary sources such as company websites, annual reports, press releases, financial data, investor presentations, articles, news, white papers, certified publications, and government publishing sources as a starting point for the research methodology used to estimate and forecast the size of the Global Transparent Display Market. In addition, the research takes into account vendor offers in order to categorise the market.
Using this data, the research then calculates the size of the global Transparent Display market using a bottom-up approach. Primary research included thorough interviews with senior executives, chief executive officers, and directors, as well as vice presidents (VPs) and managers to determine the size of the market. These categories and sub-segments were then confirmed and validated by secondary research. Data triangulation processes are then used to complete the total market engineering process and arrive at precise statistics for all segments and sub-segments
Major Regions Covered in the Transparent Display Market Report:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
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Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.
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