Market Overview
Alcopops are flavored malt beverages, which are sweet and carbonated drinks with low alcohol content. Globally, alcopops with a beer and vodka base are in huge demand which is driving the introduction of new products under is category. Majority of alcopops are sold in the form of cans, bottles and pouches. Growing acceptance of alcopops among youth in developed countries, especially in the U.S. and U.K., is supporting the market growth. Increased shelf space for single serving alcoholic beverages in store based distribution channels has boosted the sales of alcopops.
Competitive Analysis
The Major Key Players in Alcopop Market are:
- Bacardi (Bermuda)
- Bass Brewery (U.K.)
- Miller Brewing Company (U.S.)
- Diageo (U.K.)
- Brown-Forman (U.S.)
- Anheuser-Busch (Belgium)
- Beam Suntory (U.S.)
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Market Forecast
Globally the Alcopop market is estimated to escalate at a higher growth rate which is supported by increasing demand of flavored alcoholic beverages with low alcohol content. Rising consumption of malt beverages with fruit juice flavors especially citrus, strawberry and apple is supporting the market growth. Introduction of new flavors and availability of variety of products type is playing the key role for alcopop market growth.
All these factors contribute to the calculated CAGR of 6.3% of alcopop market during 2017-2023.
Alcopop is popular among youth and majorly consumed as a replacement of beer now a days. Wide availability, low prices and advertisement have triggered the consumers to buy more alcopops compare to normal malt beverages. Some alcopops are promoted as energy drinks by key players which has increased the demand of alcopops among energy drink consumers. Underage drinking of alcopops may cause health issues and due to this reason alcopops market is facing challenges from government authorities. To overcome these problems key manufacturers are focusing on R&D activities to invent healthy combination of alcoholic beverages, fruit juice and sweeteners.
Regional Analysis
Global Alcopop Market is segmented into Europe, North America and Asia Pacific along with rest of the world (RoW). North America region is estimated to dominate the market followed by Europe. U.S. and Canada are major alcopop producers in the North America region. U.S. dominates the market in this region due to increasing demand of beer and vodka based alcopop. Increasing popularity of flavored alcoholic beverages from developed countries like U.K., Germany and Italy is influencing the market growth in the Europe region. Changing lifestyle and improving economic condition is supporting the market growth in Asia Pacific region especially in India and China.
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Market Segmentation
Global Alcopop Market is Segmented by Product, Flavor, Distribution Channel and Region.
- Alcopop product has been segmented on the basis of product which includes beer, whiskey, rum, scotch-whiskey, vodka, and others.
- Alcopop product has been segmented on the basis of flavor which includes honey, chocolate, strawberry, marmalade, spiced, citrus, lemonade, cola and others
- Alcopop product has been segmented on the basis of distribution channel which includes store based and non-store based
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