Market Overview:
Healthy smoothies are prepared from fruits, vegetables and seeds which are rich in vitamins, nutrients and other minerals. Fruits like banana are a rich source of potassium and promotes cardiovasular health and maintains normal blood pressue levels. Furthermore, ginger has a good anti-inflmmatory property which makes it suitable for consumers with body inflamation disorders. Flax and chia seeds are rich in fiber and Omega-3 fatty acids which promote good heart health. Owing to these health benefits, the demand for healthy smoothies is rapidly increasing. Increasing urbanization, owing to high demand for healthy drinks is majorly driving the growth of the global healthy smoothies market.
A healthy smoothie is prepared by blending raw seeds, fruits or vegetables to get a thick beverage suitable for consumption. Healthy smoothies serves as a good natural detoxifier, owing to high antioxidants content. Healthy smoothie is rich in vitamins, fibers, and other nutrients which makes it a consumer preference over carbonated and other beverages. Healthy smoothies are extremely high in nutrients, easy to prepare, and can be refrigerated for later consumption. Commercially available healthy smoothies in the market have key ingredients as flax, chia seeds, papaya extract, and spinach.
Additionally, all these factors are projected to contribute to the estimated CAGR of 10.2% of healthy smoothies market during the forecast period 2017-2023.
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Major Key Players:
The major players in the Healthy Smoothies Market
- Barfresh Food Group (U.S.)
- Innocent Drinks (U.K.)
- Smoothie King (U.S.)
- MTY Food Group (Canada)
- Crussh Juice Bars (Australia)
- Bolthouse Farms, Inc. (U.S.)
- Freshens (U.S.)
Regional Analysis
Global Healthy Smoothies Market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). In the global healthy smoothies market, the U.S. is dominating all the regions followed by Asia Pacific. The U.S. holds a major share of healthy smoothie’s products consumption owing to hectic lifestyle and increasing health consciousness in the population.
Moreover, increasing health consciousness and busy life style has shifted the consumers for convenient food in countries like India and China, a healthy growth is expected in the healthy smoothies market in Asia Pacific region. Additionally, high focus on organic smoothies and high-fiber healthy smoothies with added health benefits than conventional smoothies is likely to uplift the market for healthy smoothies at the global level.
Intended Audience
- Beverage industry
- Raw material suppliers
- Retailers and wholesaler
- Smoothie manufacturers
- E-commerce industry
- Traders, importers, and exporters
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Key Findings
- Growing popularity of organic smoothie as an alternative to breakfast
- Increasing awareness about health benefits of healthy smoothies
Surge in high-fiber healthy smoothie
Market Segmentation
Healthy Smoothies Market is segmented on the basis of type, functional ingredients, ingredient form and region.
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