Market Overview:
Global Savory Biscuits Market has witnessed an impressive growth over the last few years. Bakery products is one of the popular food products among the consumers. Changing consumption pattern has expanded the demand for bakery products over the last few years. Among the bakery products, savory biscuits is one of the popular choices among the consumers. The growth of the savory biscuits is anticipated to be driven by various factors. Changing consumer preference towards the ready to eat food products is one of the major factors for the rising growth of savory biscuits during the forecast period. Due to the busy schedule, consumers are inclined to adopt ready to eat food products in order to minimize the time. Savory biscuits are available in wide range which creates a massive opportunity to the consumers to experiment the wide range of products. New product development is one of the important trends which is gaining a massive acceptance among the manufacturers of savory biscuits manufacturers.
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Latest Industry Updates:
Jan 2018 Britania has launched savory biscuits under the brand name of “Pure Magic Deuce”
Aug 2017 ITC Limited has introduced functional savory biscuits in India
May 2016 ITC Limited has expanded their production capacity of biscuits by opening new plants in West Bengal, Assam, Maharashtra, and Tamil Nadu
Competitive Analysis:
Key players are concentrating on mergers & acquisitions activities in order to upsurge the overall revenue across the globe. Acquisitions has been one of the major strategy adopted by the key players in the global savory biscuits market over the last few years. Key manufacturers are focusing in the new product development to increase the volume sales. Moreover, players in the savory biscuits market are emphasizing in the promotional activities which include free distribution, events, and celebrity endorsement to enlarge the overall sales of the company. Also, manufacturers are concentrating into the packaging of the products. Furthermore, the manufacturers are introducing small sized pack of savory biscuits to stimulate overall sales of the company.
The key players profiled in savory biscuits are ParleAgro (India), The East India Company (U.K.), Britannia (India), CEEMEA (U.K.), Burton’s Foods Ltd. (U.K.), Nestle S.A. (Switzerland), Lotus Bakeries NV (Belgium), Walkers Shortbread Ltd (U.K.), United Savoury Biscuit (U.K.), and Kellogg Co (U.S.).
Market Segments:
Global savory biscuits market has been divided into type, claim, packaging, distribution channel and Region
On the Basis of Type: Crackers, wafers, and others
On the Basis of Claim: Low sodium, gluten-free and others
On the Basis of Packaging: Pouches/Packets, boxes, can/jars and others
On the Basis of Distribution Channel: Store Based (Supermarkets/Hypermarkets, Convenience stores and others), Store Based
On the Basis of Region: North America, Europe, Asia Pacific and Rest of the World
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Regional Analysis:
Global savory biscuits market is segmented by region which comprises of North America, Europe, Asia Pacific and Rest of the World. Among all the regions, Europe is holding major market share in global savory biscuits market and it is expected to retain its dominance throughout the forecast period of 2017-2022. The growth of the savory biscuits in the Europe is anticipated to be driven by the various factors. The major factor driving the growth of the savory biscuits is the rising demand for convenience food in the European countries. Also, the rising introduction of savory biscuits in various flavors is considered to be the significant factors for the rising growth of savory biscuits during the forecast period.
Among the European countries, Germany is estimated to account for the major market share in the Europe savory biscuits market in the year of 2018 and the trend is expected to continue throughout the forecast period. North America region is also one of the attractive destinations among the savory biscuits manufacturers. However, Asia Pacific region is projected to expand at a high growth rate during the forecast period of 2017-2022. Rising per capita disposable income of the consumers along with the increasing consumer preference towards the convenience food is anticipated to be the major drivers for the rising growth of Asia Pacific savory biscuits during the forecast period of 2017-2022. China & India are the major producing countries of savory biscuits in Asia Pacific region. Also, the consumption of savory biscuits is high in that particular countries.
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