Zhejiang province authorities hosted a high-profile work conference in the provincial capital of Hangzhou on Nov 11 to promote Song Dynasty (960-1279) culture in six aspects, namely theoretical research, archaeological excavations, cultural relic sites preservation, cultural tourism, culture brand marketing, as well as publicity.

Hangzhou China was once the capital of the Southern Song Dynasty (1127-1279).

In a recent interview with local media outlets, Zheng Jiali, deputy director of the Zhejiang Provincial Cultural Relics and Archaeology Research Institute, characterized the Song Dynasty culture in eight phrases: valiant patriotism; a scholar-bureaucrat tradition that features a strong sense of responsibility; humanistic pragmatism; an emphasis on overseas trade; elegant life aesthetics; a colorful urban lifestyle; art innovations with far-reaching influences; as well as technological advancements that are represented by the three great inventions of movable-type printing, the compass, and black gunpowder.

According to the conference, Zhejiang authorities plan to sponsor 10 academic research programs regarding Song Dynasty culture and publish a series of Southern Song Dynasty history dissertations.

Greater efforts will be made to carry out archaeological studies and preservation work on Song Dynasty relic sites like the remains of city walls and palaces, the graveyards of well-known politicians, royal kilns, Buddhist temples, as well as stone carvings.

Zhejiang authorities will also encourage the production of films, TV dramas, and news stories, as well as hold more exhibitions and not-for-profit lectures that focus on Song Dynasty culture.

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